Anita Lal, the founder and creative director of Good Earth, once resolved to create a design store that creates the functional art which is inspired by the Indian culture and the culture of our environs. The result is Good Earth.
More About Good Earth
Twenty years ago, while shopping for her daughter’s trousseau, Anita Lal felt disappointed and noticed the dearth of home grown design stores. And set out to create one such business with little training or experience of entrepreneurship. It was her love for heritage and art that became central theme of her business. Today most of the designs they create are inspired by the history and nature of our country and its surroundings. Good Earth started small but today they have nine stores in major cities of India and one in Turkey.
At Good Earth, they say, what they craft is luxury. But for them luxury means means being surrounded by things that are pure, natural with original design and preferably handcrafted. They believe that living with fine handcrafted objects uplifts the spirit and adds a quality of timelessness to a home.
They carry a good collection of apparel and accessories for women and additionally they also offer apparel for men and kids. For home, they craft decorative products and furnishings. In their wellness category, you can find several body care products and accessories.
They have stores in Delhi, Mumbai, Bangalore, Jaipur, Jodhpur, Hyderabad, and Chennai. The addresses of each of them can be found here: goodearth.in/store-locator