With the passion for innovation and to grow branded jewellery in India, Saroja Yeramilli founded Melorra. Interestingly, Saroja is responsible for re-modelling Tanishq into an aspirational work-jewellery brand in India.
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Jewellery plays an essential role in perfecting any outfit. Traditionally, jewellery was meant to be only for weddings or some such grand occassions. Inspired by the conversation of a mother and daughter about reluctance of buying jewellery that could not be worn on a daily basis, Saroja sensed a potential to fill-up the gap. She broke the stereotype by introducing jewellery for western wardrobe. Melorra has a user-centric approach with an intent to make the stunning jewellery selection accessible to modern age women. It is a brand where global stylists and fine jewellery designers work in collaboration to create a fusion of fashion-inspired jewellery. The vastly experienced Melorra-team believes in their uniqueness of right designs, right built and right price. The cutting-edge international designs are created by forecasting the trending fashion and jewellery, with further analysis and interpretation of style.
They create contemporary, light-weight, comfortable and playful artefacts that are suitable for any casual occasions, parties and daily work wear. Melorra showcases the progressive jewellery designs that trends weekly, in the shades of white, yellow and rose featuring endless semi-precious gemstones and freshwater pearls.
They design fine jewellery inspired by the international trends that can be worn every day. Their online store showcases collection of rings, earrings, pendants, chains, solitaires and gold coins.