Himanshu Dogra, a Fashion Design graduate from NEFT, started Play Clan as a trial projectl, in the year 2008. The venture took wings and expanded based on the rising demand. As graphics have always inspired Himanshu, Play Clan showcases a combination of fashion, design, and visual art.
More About Play Clan
Himanshu states that the idea is to love what is sold. Play Clan does not re-print but create their own designs. The designs are based on the visuals captured in our day to day life. Putting forth few collaborations, Play Clan has created designs in visual language inspired by our deities, their ideals and celebrations; graphic design of Connaught Place; the Indian weddings and so on. The brand has also created installations inspired by South Indian temple architecture for Tokyo Fashion Week at the Wills Lifestyle India Fashion Week in New Delhi and fashioned a limited-edition range for Paul Smith – called ‘Del-Lon-Del: A Tale of Two Cities’. The team has earlier worked on Jodhpur monuments and at present is working on Nagaland collection. It takes around eight months to finalise a collection.
The Play Clan team comprises of 20-25 artists, working on the idea, writing, layouts, product engineering and design outline, in the Noida studio.
The product range includes clothing (men’s, women’s and kids’ wear), gift items, stationery, accessories, curios and furnishing.
They have physical stores in a few cities including Delhi. And they also sell online via their website which is mentioned below.