A believer of Ahimsa, and a follower of Mahatma Gandhi, Purvi Doshi has always believed in slow, responsible and cruelty-free fashion. In 1997, she launched her fashion business in her name: Purvi Doshi. It has a sustainable approach wherein they use only hand-woven textiles, natural and organic colours. They do not utilize any raw material of animal origin.
More About Purvi Doshi
Purvi believes that looking fabulous should feel great. She wants to emphasize that fashion and the earth can work together. So as per her when you use her apparels, you support clean air, clean water, sustainability, ecological balance and last but not the least, humanity. Contemporary yet classy and artful, her collections are designed for the young at heart, fashion-forward men and women.
Contemporary outfits for men and women produced with traditional approach and designed ethnically. Age-old methods of the art like ‘Aari’ and ‘Khaat’ hand embroideries are used along with handcrafted mirror work.
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