Madhulika, a postgraduate from NID Ahmedabad, in early 90s wanted to travel the path untravelled till then. Her partner Manish Tibbs and she moved to Jaipur in 1998 and founded RASA. Jaipur has always been a hub of traditional arts and workmanship. Therefore, the label bears an enigmatic union of contemporary and conventional patterns and fabrics. Starting with a single block printer, today RASA reigns the contemporary hand block print niche. Their products are a marvellous synergy of handicraft, craftsmanship and handwoven textile.
RASA has not only enriched the fashion ramp but had been playing a major role in the revival of traditional arts and craftsmanship. The majority of their rural artists are women. They also claim to be environmentally conscious in their processes. At their stores, you can shop for block-printed apparel and furnishings. They have stores in all the leading Indian metros and can be found in Europe and American continents in selective stores.
Mumbai: +91 22-403 44820
Jaipur: S-55 Ashok Marg, C-Scheme, (behind Rajput Sabha Bhawan, near Raj Mandir Cinema) Jaipur – 302001
Mumbai: BARO Market, 12, Sun Mill Compound, Tulsi Pipe Road, Lower Parel. Near Manyavar, Mumbai – 400013
Bangalore: A-10 Ground Floor, The Collonnade – The Leela Palace, 23, Old Airport Road, Bangalore – 560008